Tuesday 18 October 2011

Research On Target Audience

The age certificate which we have placed on our trailer should be a 15. This is mainly because of high level of violence in the film where there is strong brutal images in which we feel that is not suitable for people who are below the age of 15, also because the brutal images are not dwelled on for long period of time and it also features sexual references, the age group which our film trailer is aims at our 15 – 25 this is because the characters and also what takes part in the film trailer, this age range will be more impacted by the film in terms of how good the film will be to them. Some of this targeted audience can maybe relate to it, the main art of getting victimised by that “it girl” in college or school, also this targeted audience involves people either going into or in or just finished college and university, so the impact of this audience is stronger and overall we decided to target our audience at who will the film have the most impact on and what wage range will be most interested to watch the film. As well as this we looked at the criteria of bbfc and how they go about stating a films age of certificate.

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