Question 3 : What Have You Learned From Your Audience Feedback

When we completed our teaser trailer, poster and magazine, we used media technologies to promote our product via popular social networking sites such as facebook, twitter and youtube.

Youtube was a great way to promote our product as it is public and a lot of people can view/ share videos on it. We received, quite a few feedback both positive and constructive criticism.  

Overall, the feedback was considerably positive, the majority seemed to like the fact that it looked professional, they liked the make-up and the whole 'Karma' concept.

However, the positive feedback also came with constructive criticism; the audience thought that we should of kept the suspense and not have shown the protagonists face. From this we learnt that when challenging conventions, you must always think if its going to suit/please the audience and if its worth the risk taking.

 

The feedback that we received from our movie poster was very positive. 95% of people said the reason why they liked it was that it looked very professional and that it looked like an actual movie poster. I then asked them what made it look professional, and they said it that it was the effects on the images, that it stood out from the page and the darkening effect gave it that horror aspect.They also liked that the victim was in the corner, that it gives them a sense of what the concept is about. The only criticism that we received about the poster was that we should have hidden the villains face with a mask so we don't give away too much. From the audience feedback we learnt that we should always look at different points of view when challenging/developing conventions. We also learnt that we need to consider the views/concerns our target audience may have.

The feedback that we received from our magazine were both positive and negative.

The majority said that they love the layout of the page and the positioning; they also liked the fact that we used the same colour throughout and that they go together well. However, we also received some constructive criticism. A few people said that the villain should have been dressed in darker clothing for instance black combat trousers. Some said that the font looked a bit plain, that they would have prefer ed if it was bolder. From this we have learnt that once a product is done, we need to carefully think of every aspect such as the text, colour, image and whether it would be attractive/eye catching for our target audience.